Before you start creating contents for your website and your social media pages, you should do some research and define your target group as detailed as possible. Don’t hesitate to pass on specialized knowledge, even if you work in the consulting sector. If your target group knows your brand as a source of helpful information in a certain sector, it is very likely that they will come back to you when they are looking for fitting services and products.
How to distribute your content
1. Satellite and Landing Pages
The creation of valuable landing pages with informative content and a good keyword balance is the most powerful tool in SEO. The contents you present should fit to your target group and answer frequently asked questions.
2. E-Mail marketing
You can use newsletters and direct e-mail marketing to inform your target group about news and offers in your webshop. The regular creation of cover letters and blogs takes time and know how, which is why many enterprises outsource the work to freelancers and agencies.
3. Social Media
Social media platforms are inevitable to spread your contents organically and paid. Show presence and improve the value of brand recognition by actively presenting your company on social meda platforms like Twitter, Facebook, TicToc or Instagram.
