The majority of e-commerce shops not only publish monetized pages (shop pages) or landing pages for the imprint, contact formulars and other homepage functions. At least 20 % of your website should contain informative content. Links to shop pages occur in internal link structures (links on the informative pages) or in organic ways – e.g. when your customers are satisfied with your products and their presentation on your website. The easiest way to accomplish that is the clever distribution of internal links and external backlinks for monetized pages and informative pages.
Features and benefits of informative pages
The frequent release of informative blogs and guides does not increase your income per se. Especially small businesses may find it hard to budget money for SEO and content management facing the fact, that this content will only affect the traffic of your website (and thereby, hopefully, the sales). If you’re new in SEO, you might not be aware that most of the internet users who use search engines don’t have a concrete buying intention right from the start. Most of the users use search engines to get more information about certain products or topics. If they encounter your brand regularly or associate it with a certain subject, it is very likely that they return to your side when they are ready for a purchase.
Homepage structure: This is how websites with a good SERP ranking look like
- 20 – 30 % Homepage (imprint, contact pages, welcome page, about us, overview)
- 20 – 30 % Informative content (blogs, guides, product comparison, expert knowledge)
- 50 % monetized pages (shop, product pages)
- Keyword targeting is important for every sector of your homepage.
- You can connect informative pages and monetized pages through internal linking