If you ever tried to browse through a website without responsive web design with your smartphone, you may know the problem: Users have to zoom in or zoom out to read content properly, the loading times are horribly long and shopping is almost impossible. Google, Yahoo! and other search engines are acquainted with the problem, that’s why they use specific tools to audit the device compatibility of websites. If you want users to be able to reach your websites from any device, you should definitely take a look at the Responsive Web Design of your page.
What is Responsive Web Design?
The RWD optimization is one of the basic tools SEO experts use to improve the authority in search engines and the traffic numbers. In fact, more than 60 % of search engine requests come from smartphones these days.
Three things your website should ensure:
- Contents should be readable without zooming.
- Your pages should have enough room for tap targets (ads, links, buttons, scroll bar).
- Only vertical scrolling is acceptable.