Use the right Keywords

by cubemedia · E-Commerce SEO · 11 Mar 2020

Fully-fledged keyword research and clever keyword targeting leads to more traffic and a better ranking on SERPs for your target keywords. But traffic alone is not enough: SEO experts differenciate between general traffic (the people who visit your website) and targeted traffic which outlines the number of users with a concrete intention to purchase the products you offer. If the target group can easily find your website, the buying decision mostly depends on your service and the technical functionality of your shop.

3 tips for efficient keyword targeting

You should focus on buyer intent keywords to generate more targeted traffic. Phrases like „cheap shoes“, „shoe sale“ or „sustainable shoes“ directly approach your target group.
Informative keywords such as „shoes material“ or „how to recycle sneakers“ generate more traffic, but this traffic does not necessarily generate more sales. Keywords for informative porposes are good for blogs and guides, though.
A detailed content gap analysis (manual or with special tools) shows where your website is in need of improvement and which keywords your competitors cover.

Informative keywords vs. buyer intent keywords

As shown above, you can divide your keywords in two groups: Informative keywords are proper for blogs, guides and articles. Place your buyer intent keywords on the product pages and in the shop to lead users with a desire to buy directly to your offers. Alltogether, the number of informative keywords should not exceed the number of buyer intent keywords if you want your e-commerce shop to be successful. You can find proper target keywords by analyzing competitive websites, your target group or modern keyword tools.

SEO Organic
Imprint & Legal

Cube Media GmbH

Grosser Burstah 45
20457 Hamburg
Germany

+49 40 25467997
info@seo.organic

Managing Director

Arash Ekhlasi

VAT Number

DE321649250

Register

Hamburg HRB 155002

The contents of our pages have been created with the utmost care. However, we cannot guarantee the contents' accuracy, completeness or topicality. According to statutory provisions, we are furthermore responsible for our own content on these web pages. In this context, please note that we are accordingly not obliged to monitor merely the transmitted or saved information of third parties, or investigate circumstances pointing to illegal activity. Our obligations to remove or block the use of information under generally applicable laws remain unaffected by this as per §§ 8 to 10 of the Telemedia Act (TMG).

Responsibility for the content of external links (to web pages of third parties) lies solely with the operators of the linked pages. No violations were evident to us at the time of linking. Should any legal infringement become known to us, we will remove the respective link immediately.

Our web pages and their contents are subject to German copyright law. Unless expressly permitted by law (§ 44a et seq. of the copyright law), every form of utilizing, reproducing or processing works subject to copyright protection on our web pages requires the prior consent of the respective owner of the rights. Individual reproductions of a work are allowed only for private use, so must not serve either directly or indirectly for earnings. Unauthorized utilization of copyrighted works is punishable (§ 106 of the copyright law).